THE PARLOR

For those who embrace excellence

Our journey begins with selection, driven by our commitment to what truly matters: our planet and the satisfaction of our customers. Our dedication to brand research is unwavering. The brands we collaborate with adhere to stringent quality standards while embracing sustainability, innovation, and most importantly, uniqueness. They stand out in their proposals and messages.

Together with them, we create a community of relationships based on people.

Saturday  15th June—

Monday 15th July '24

M’s Coll & W’s PreColl

SS25

Milan—IT
Via Pietro Colletta, 69

After more than twenty years of experience in the fashion industry, we wanted to give contemporary excellence a home and a heart.

A 2.0 eco sustainable home, low C02 emission, fur and cruelty free as well as paper free as much as possible.

A house furnished according to the principles of recycling and upcycling, with an eclectic and cosmopolitan taste to create a cozy environment where everything beautiful finds its place.

Fashion remains our core, coexisting harmoniously with Art, Music, Architecture, and Design.

The Parlor is a new place and a different place at the same time.

Where everyone who likes to discuss the beautiful and the good can find their place. Where everything you see and like can become yours.

With a cup of coffee and a piece of fruitcake, just like at home.

Brands: Helmstedt, Her Shirt, Philip Karto, Red September, The Doa, Endelea, and more…

Our Vision is to create a world where total living takes precedence over total looks.

Where fashion, design, art, jewelry and cosmetics converge in an interactive dance, bridging real and virtual moments, involving those interested in seeking solutions aligned with contemporary living and a new mindset.

We want to create relationships that start from a sustainable aesthetic research.